Technical
12 checks- Title tagPresent, and 30–60 characters so it is not cut off in results.
- Meta descriptionPresent, and 120–160 characters for a full snippet.
- HTTPSThe page is served securely over SSL.
- Canonical tagTells search engines which URL is the original.
- robots.txtA robots.txt file exists at the root of the site.
- XML sitemapA sitemap.xml exists so every page can be discovered.
- URL structureNo underscores and no long query strings.
- Meta robotsThe page is not accidentally set to noindex.
- DoctypeAn HTML5 doctype is declared.
- Character encodingUTF-8 is declared.
- FaviconA favicon or Apple touch icon is present.
- HreflangLanguage alternates for multilingual sites.