SEO by industry
SEO playbooks, by industry
What actually changes from one kind of business to the next: schema type, the pages you need, local signals and the trust bar.
Local businesses 13
- SEO for accountantsAccountant SEO on WordPress: AccountingService schema, credentials on tax pages, current tax-year content, and avoiding syndicated newsletter copy.
- SEO for agenciesAgency SEO on WordPress: case studies with results, service and industry pages, ProfessionalService schema, and footer credit links within Google's rules.
- SEO for churchesChurch SEO on WordPress: service times as text, a plan-your-visit page, sermon pages with more than an embed, Church schema, and lasting holiday pages.
- SEO for dentistsDentist SEO on WordPress: Dentist schema, treatment pages reviewed by named dentists, review replies that protect patient privacy, and local pack basics.
- SEO for gymsGym SEO on WordPress: crawlable class timetables, published membership prices, ExerciseGym schema, trainer pages and local pack basics for each location.
- SEO for home servicesSEO for plumbers, electricians, HVAC and roofers on WordPress: service-area profiles, city pages that aren't doorways, and Plumber or HVACBusiness schema.
- SEO for hotelsHotel SEO on WordPress: winning brand searches back from OTAs, room and local guide pages, Hotel schema, and where Google hotel prices come from.
- SEO for law firmsLaw firm SEO on WordPress: practice area pages by jurisdiction, attorney bios with credentials, LegalService schema, and staying inside bar advertising rules.
- SEO for medical clinicsMedical clinic SEO on WordPress: MedicalClinic and physician markup, clinically reviewed pages with dates, provider bios, and local pages for each site.
- SEO for photographersPhotographer SEO on WordPress: galleries with text around them, image delivery, image license metadata, venue posts, and keeping client galleries private.
- SEO for real estate agentsReal estate SEO on WordPress: neighborhood pages portals can't copy, why IDX listings rarely rank, RealEstateAgent schema, and fair housing wording.
- SEO for restaurantsRestaurant SEO on WordPress: Google Business Profile first, an HTML menu search engines can read, Restaurant schema, and reviews within Google's rules.
- SEO for salons and spasSalon and spa SEO on WordPress: a priced service menu, stylist pages, online booking on your Business Profile, and BeautySalon, HairSalon or DaySpa schema.
Online businesses and publishers 7
- SEO for bloggersBlog SEO on WordPress: topical focus, BlogPosting markup with a real author, category hubs, noindexing thin tags, affiliate links and refreshing posts.
- SEO for news publishersNews SEO on WordPress: Top Stories eligibility, NewsArticle markup, a Google News sitemap, bylines and staff pages, honest dates and paywall markup.
- SEO for nonprofitsNonprofit SEO on WordPress: program pages people search for, a donate page on your own domain, NGO schema, impact reports in HTML, and campaign sites.
- SEO for online coursesOnline course SEO on WordPress: sales pages that rank, noindexing locked lessons, Course schema after Google's 2025 change, instructor pages and free lessons.
- SEO for online storesEcommerce SEO for WooCommerce: product and merchant listing markup, category pages that rank, faceted navigation, out-of-stock products, and duplicate schema.
- SEO for recipe blogsRecipe blog SEO on WordPress: complete Recipe schema from one source, the image ratios Google crops, real reader ratings, and ad layouts that stay fast.
- SEO for saas companiesSaaS SEO on WordPress: feature, integration and comparison pages, SoftwareApplication schema with real ratings, docs, and keeping app URLs out of the index.