LocalBusiness schema markup: example, required fields and WordPress setup

JSON-LD example

Copy this into a <script type="application/ld+json"> tag and replace the values with your own.

{
  "@context": "https://schema.org",
  "@type": "Bakery",
  "@id": "https://example.com/#bakery",
  "name": "Harbor Lane Bakery",
  "image": [
    "https://example.com/images/storefront.jpg"
  ],
  "url": "https://example.com/",
  "telephone": "+1-207-555-0142",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 Harbor Lane",
    "addressLocality": "Portland",
    "addressRegion": "ME",
    "postalCode": "04101",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.65912,
    "longitude": -70.25683
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "07:00",
      "closes": "16:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "08:00",
      "closes": "14:00"
    }
  ],
  "sameAs": [
    "https://www.instagram.com/harborlanebakery"
  ]
}

Properties

When to use it

Use LocalBusiness if customers visit you at a physical location, or you serve a defined area and have a real business address. Put it on the homepage of a single-location business, or on each location's own page for a multi-location one.

A few rules:

• One location per block. Each location gets its own markup with its own address, phone and hours, on its own page.
• Use a subtype. schema.org has hundreds, from Restaurant to Plumber. The generic LocalBusiness type is the fallback.
• No invented addresses. A service-area business without a public storefront should not publish a fake street address to look local.
• Online-only businesses should use Organization instead.

Add it in WordPress

By hand. Print JSON-LD from wp_head on the pages that need it. This is manageable for one location, but hours change and hand-written blocks get stale.

With Hydrogen SEO. Go to Hydrogen SEO > Schema, add Local Business, and fill in the name, address, phone, email, opening hours and geo coordinates. Set Display On to where it should print, such as the front page or the entire website. The plugin links it to your Organization with parentOrganization, and it only prints once it has real details beyond a name. For a location page, add Local Business in that page's SEO Settings sheet; it replaces the site-wide entry on that page, so a page never carries two. With a free account, AI-assisted schema can draft the fields from a plain-language description for you to review.

One-off markup. The free schema generator in the Hydrogen SEO app at /seo/schema-generator builds LocalBusiness JSON-LD with address, geo and hours.

Common mistakes

• Inconsistent NAP. Name, address and phone should match your Business Profile and directory listings character for character.
• Hours as free text. Write "opens": "07:00", not "7am-ish". Use 24-hour times, and list closed days by leaving them out.
• Too few decimal places in geo. Use at least 5 decimal places for latitude and longitude.
• Self-serving review stars. Ratings you collect about your own business and mark up on your own site are not eligible for star rich results. See review snippet schema.
• Stale hours after a change. Update the markup the same day you change hours or move.
• Duplicate LocalBusiness blocks from a theme and a plugin. Keep one. See invalid structured data.

Test it

While drafting, the JSON-LD validator flags the LocalBusiness properties Google requires. Once the page is live, Google's Rich Results Test has the final say. Check that the hours, phone and address in the parsed output match your Business Profile. After you roll it out, a free SEO audit will show any pages still missing structured data.