SoftwareApplication schema markup: example, required fields and WordPress setup

JSON-LD example

Copy this into a <script type="application/ld+json"> tag and replace the values with your own.

{
  "@context": "https://schema.org",
  "@type": "WebApplication",
  "name": "Tallyboard",
  "url": "https://example.com/tallyboard",
  "description": "Shared expense tracking for households and roommates.",
  "applicationCategory": "FinanceApplication",
  "operatingSystem": "Any (web browser)",
  "softwareVersion": "3.2",
  "screenshot": "https://example.com/images/tallyboard-dashboard.png",
  "offers": {
    "@type": "Offer",
    "price": 4.99,
    "priceCurrency": "USD"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.5,
    "ratingCount": 386
  }
}

Properties

When to use it

Use SoftwareApplication on a page dedicated to one app: its landing page, download page or a review of it. Good fits include a SaaS product page, a WordPress plugin's page on its own site, or a mobile app's marketing page.

Pricing models:

• Free: "price": 0.
• One-time purchase: the price and currency.
• Subscription: the entry price in an Offer; describe billing terms in the visible page.
• Several plans: one Offer per plan, or an AggregateOffer with lowPrice and highPrice.

For ratings, follow the review snippet rules: ratings must be real, visible on the page and collected by you, not copied from an app store.

Add it in WordPress

By hand. Add the JSON-LD to the app's landing page from wp_head or a Custom HTML block. If your ratings live in a reviews plugin, generate the AggregateRating from that data rather than typing the numbers in.

With Hydrogen SEO. SoftwareApplication is not among the types Hydrogen SEO's docs list for the Schema screen or SEO Settings sheet. Developers can append a SoftwareApplication block for a specific page with the hydrogen_seo_schemas filter, which receives the full list of schema objects before they print. Check the page source afterward for a single, complete block.

Common mistakes

• No rating or review. Without one, the page is not eligible for the rich result.
• App store ratings pasted in. Use ratings from reviews shown on your page.
• Missing price for a free app. Set price to 0; don't leave offers out.
• Price as a string with a symbol. Use 4.99 with priceCurrency, not "$4.99/mo".
• Marking up a category page of many apps. One app per block, on its own page.

More: invalid structured data.

Test it

While drafting, the JSON-LD validator flags the SoftwareApplication properties Google requires. Once the page is live, Google's Rich Results Test has the final say. The Rich Results Test lists the software app result separately and flags a missing rating or price as an error. Search Console reports issues across all app pages once Google has crawled them.