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Industry guide

SEO for SaaS companies with a WordPress marketing site

SEO for SaaS companies works when your pages match how buyers search at each stage: the problem ("how to track contractor hours"), the category ("time tracking software for agencies"), the shortlist ("Harvest alternatives", "X vs Y") and the details (integrations, pricing, security). A WordPress marketing site can cover all of these well, as long as each page is written for its query instead of repeating the homepage pitch.

Buyers increasingly ask AI assistants for tool recommendations too, and those answers draw on clear, factual pages: what the product does, who it is for, what it integrates with and what it costs.

Updated By the Hydrogen SEO team

Pages every saas companies site needs

  • Feature pages. One page per major capability, showing the feature with screenshots or a short video and naming the job it does.
  • Integration pages. A page per integration that explains what syncs, in which direction and how to set it up. Thin pages generated from a logo list help nobody.
  • Comparison and alternatives pages. Honest pages comparing you with named competitors. Buyers searching these are close to a decision.
  • Use-case and industry pages. Pages for the teams or industries you serve best, with their specific workflows and terms.
  • Pricing page. Plans, limits and what counts as a seat or unit, in text. "Product name pricing" is one of your most valuable searches.
  • Docs and changelog. Help articles rank for detailed how-to searches and show that the product is maintained.

Integration and comparison pages without the spam

Integration and alternatives pages are the SaaS version of programmatic SEO, and they go wrong the same way: hundreds of pages with one sentence changed. Google's scaled content abuse policy targets exactly that, whether written by hand or generated.

Build fewer, better pages. An integration page should say what data moves, which plan includes it, setup steps and limitations. A comparison page should state where the competitor is stronger as well as where you are, with dates on pricing claims, because readers check. Keep a changelog of when you last verified competitor details, and update pages when they change their plans.

SoftwareApplication schema, honestly

Google's software app rich result needs name, an offers object with a price (0 for free) and either an aggregateRating or a review. Use WebApplication for a browser-based product and add applicationCategory and operatingSystem.

The rating is where SaaS sites overreach. Copying your G2 or Capterra score into your markup does not meet Google's rules, which expect ratings from reviews shown on your page. If you do not collect and display reviews on the page, leave the rating out; the markup is still valid and still describes the product. Organization markup on the homepage with your logo and sameAs profiles helps Google identify the company.

Keep the app and the marketing site apart

Sign-in pages, app screens, password resets and user-generated workspace URLs should never be indexed. If the app lives on app.example.com, block indexing there with noindex headers from the app itself, and keep it out of the marketing sitemap. On the WordPress side, noindex thank-you and demo confirmation pages from the SEO Settings sheet.

Docs often sit on a separate platform or subdomain. That works, but make sure docs pages have unique titles, are linked from the marketing site and have their own sitemap. Hydrogen SEO's llms.txt editor lets you publish a short, curated list of your key product, pricing and docs pages for AI systems that choose to read it; it is a proposal, not a standard.

SoftwareApplication schema example

A starting point for your site. Replace every value with your own, and only mark up what is visible on the page.

json
{
  "@context": "https://schema.org",
  "@type": "WebApplication",
  "name": "Tallyhour",
  "url": "https://example.com/",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web, iOS, Android",
  "description": "Time tracking and invoicing for small agencies and freelancers.",
  "offers": {
    "@type": "Offer",
    "price": 12,
    "priceCurrency": "USD",
    "description": "Per user per month, billed annually"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.7,
    "ratingCount": 318
  },
  "publisher": {
    "@type": "Organization",
    "name": "Tallyhour Inc.",
    "url": "https://example.com/"
  }
}

Checklist

  • Map pages to problem, category, comparison and pricing searches
  • Write integration pages that explain what syncs and how
  • Include competitor strengths and dated pricing on comparison pages
  • Publish pricing in text with plan limits
  • Use WebApplication or SoftwareApplication with a real offer
  • Only add aggregateRating for reviews shown on your own page
  • Noindex login, signup confirmation and app URLs
  • Give docs unique titles and link them from the marketing site
  • Add a changelog and date feature announcements
  • Publish an llms.txt listing your key product and pricing pages

Common questions

Can I use my G2 rating in schema?

Not for Google's rich result. Ratings in your markup should come from reviews visitors can read on that page, not from a third-party platform.

Should docs be on a subdomain or a subfolder?

Both can work. A subfolder is simpler to link and manage with one sitemap setup; a subdomain on a docs platform is fine if it is well linked and crawlable.

Are alternatives pages risky?

Not if they are accurate and useful. Pages that misstate competitors' features or pricing damage trust with the exact buyers you want.

Guides for this

Schema to use

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