SEO for hair salons, beauty salons and spas on WordPress

Pages every salons and spas site needs

• Service menu. Every service with price, duration and a sentence on what it includes. Service names are what people search, so use the words clients use, not only your house names.
• Service category pages. Deeper pages for high-value services such as color correction, extensions, facials or bridal packages, with photos and the stylist who specializes in them.
• Stylist and therapist pages. Each team member's specialties, experience and booking link. Clients often search for a stylist by name after a recommendation.
• Gallery. Your own before-and-after photos, grouped by service and described in alt text.
• Booking and policies page. How to book, deposits, cancellation and late policies, and patch-test requirements.

Service names clients actually search

Salon menus often use internal names: "The Signature Glow" tells nobody that it is a 60-minute hydrating facial. Lead with the plain service name and keep your brand name as a subtitle. Include the price or a starting price, the duration and who it suits.

Group services the way clients think: hair color, cuts, treatments, nails, massage, skin. For services with many variations, one strong page that explains the options usually beats a page for each tiny variant. If you offer medical aesthetics such as injectables, name the qualified practitioner who performs them and avoid promising results; those pages are health content and are judged more strictly.

Booking on your Business Profile

Google can show a booking button on your Business Profile when you use a supported booking provider, which lets people book straight from search. Check whether your salon software is a Google booking partner and connect it; otherwise, set the profile's booking link to your own booking page.

Pick the primary category precisely (Hair salon, Nail salon, Day spa, Beauty salon) and add service items with prices in the profile. Upload photos of the interior and your work regularly. Ask clients for a review at checkout while the result is fresh. Stylists often leave; when they do, update their page or redirect it to the team page rather than leaving it live with a booking link that no longer works.

Schema for salons and spas

schema.org has HairSalon, NailSalon, BeautySalon and DaySpa, all subtypes of HealthAndBeautyBusiness. Pick the one that describes most of your business. A service catalog can be described with hasOfferCatalog listing each Service and its price.

In Hydrogen SEO, fill in Local Business on the Schema screen with your address, phone, hours and coordinates. With a free hydrogenseo.com account, AI-assisted schema can draft the fields from a short description of your salon, which you then review field by field. Do not add your own client reviews as aggregateRating: self-serving ratings on a business's own site are not eligible for stars.

BeautySalon schema example

A starting point for your site. Replace every value with your own, and only mark up what is visible on the page.

{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "@id": "https://example.com/#salon",
  "name": "Juniper & Ash Hair Studio",
  "url": "https://example.com/",
  "telephone": "+1-615-555-0112",
  "image": "https://example.com/images/salon-floor.jpg",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1200 Villa Pl, Suite 104",
    "addressLocality": "Nashville",
    "addressRegion": "TN",
    "postalCode": "37212",
    "addressCountry": "US"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "10:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "09:00",
      "closes": "16:00"
    }
  ],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Hair services",
    "itemListElement": [
      {
        "@type": "Offer",
        "price": 185,
        "priceCurrency": "USD",
        "itemOffered": {
          "@type": "Service",
          "name": "Balayage"
        }
      },
      {
        "@type": "Offer",
        "price": 65,
        "priceCurrency": "USD",
        "itemOffered": {
          "@type": "Service",
          "name": "Women's cut and style"
        }
      }
    ]
  }
}

Checklist

• Lead each service with its plain name, price and duration
• Connect a Google booking partner or link the profile to your booking page
• Choose Hair salon, Nail salon or Day spa as the primary category
• Give each stylist or therapist a page with specialties
• Redirect or update pages for team members who leave
• Describe gallery photos by service in alt text
• Publish deposit and cancellation policies as text
• Name the qualified practitioner on any medical aesthetics page
• Use HairSalon, NailSalon, BeautySalon or DaySpa schema